> Lectures > Folders Folders Dr. Linda M. Perry Folders Brochures that are not stapled Forerunner: leaflets, pamphlets, 1600 Often best way to reach target audience Photography led to current population Popular throughout 20th century and into 21st Planning the folder Form a statement of purpose: Develop objectives. Determine audience & its characteristics. Make a checklist of essential information: Stress benefits to the audience. Make a timetable: Schedule execution and distribution. Folder’s function An end in itself, or supplement to other communication? How does it fit in with overall communication objectives? Why a folder over other media? Part of a series? Keep for future reference? Announce event, or more permanent use? Distributed, or bulletin board notice, poster? Distribution method Mailed; payroll insert Self-mailer or insert Information rack Handed out Meeting, press conference, gathering Folding Parallel Vertical parallel Regular or horizontal Tent fold. Tri-fold Accordion or concertina (3+) or z fold. Short-fold vertical; short-fold horizontal. Gatefold. Short fold horizontal. Top: closed. Right open. Right angle French fold Two or more folds at right angles to each other, Cards, books, magazines, brochures. Quad-fold and other multi-folds Special shapes or cut-outs (die cuts) Format The size and shape of the margins. The placement of heads and copy blocks. The use of borders, illustrations, other typographic devices. The selection of type styles and design. Design Design units or faces Consider the shape of each Consider each face as the brochure unfolds                  Brochure copy Written to achieve stated objectives Grammatically correct Spelling correct, with no typos Brief and to-the-point Paper choice Based on function, format, mood, type, art. Consider Durability and permanence. Appropriate weight and finish Die cuts require heavier paper Moisture involved in printing, inks. Reflectance (brightness) and opacity Very important for two-sided printing. Size -- the most paper for the least money. Tips Purpose and content dictate design. Define margins first and work within them. Margins proportional for panels Double at internal folds. Stress simplicity and careful organization. Place mail-in coupons, registration to outside where detached easily without destroying important information. Use big, bold display when folder used as bulletin board announcement, poster. Left and below: Set up for folder in InDesign. Printing in lab Default Margins Two-sided printing Pretest Back to top Back to lectures index Go to folder project