Review for Exam
Format includes
multiple choice and true-and-false.
Lecture
- Managing publications:
strategic communication; audiences; management by objectives; goals.
- Use of colour
by the printing industry; CMYK v. RGB; ink categories; process and
Pantone inks; 6-colour process.
- Art/graphics
for print publications and Web: Formats; weight. When to use TIFFs,
JPGs, PNGs and GIFs, and why; correct InDesign/Photoshop modes for Web and
for print; halftone finishes.
- Graphics measurement
terms and equivalents.
- Paper: What
it is; how it's made; materials use to make it; writing surfaces before
paper; papermaking machine; weight, terms for ordering paper; finishes;
important features.
- Type: Recognizing
groups; correct measurement expressions; readability; terminology.
- Folder design
basics.
- Offset printing;
web press
- Design Principles:
definitions and applications (you'll critique a layout using applicable
principles, so be sure you know how principles are applied); how optical
center and visual syntax are used; Fibonacci series and spiral; white space: uses and abuses; alignment:
uses, importance and weakest form.
Lecture
and/or Williams book
- Color modes,
systems and techniques used by computers; RGB v. CMYK, index colors,
browser-safe colors; basic HTML codes and BROWSER SAFE hexadecimal
codes.
- Recommended
graphic resolutions in correct units (DPI v. PPI), recommended size
of graphics in kilobytes and file formats for the Web, including GIFs,PNGs
and JPGs.; source art formats; using GIF vs. JPG vs PNG.
- Anti-aliasing.
- Web design basics
(don't make me scroll sideways); alignment: uses; importance; weakest
form; use of CSS.
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