NM
4208 Advanced Publication Design
Syllabus • Semester 1, 2010-2011
Dr.
Linda M. Perry, lperry@nus.edu.sg
AS6 / 03-05; Ph. 6516-6320
Consultation hours: M: 12-1400, T: 15-1600; W: 12-1400, & by appointment
Ms. Charlene Wee, cnmwc@nus.edu.sg
NM 4208 Advanced Publication Design is an advanced module in producing electronic and
print publications to meet strategic communication objectives. This
module expands on the basic skills acquired in NM3217 Publication
Graphics and Design, adding components of magazine planning, design
and production. Students will learn how to develop and manage periodical
publications, specifically public relations print magazines and
online publications.
COURSE OBJECTIVES are to help students (1) master and apply
principles of layout and design in the production of periodical
publications, and (2) master managing, planning and preparing periodical
print and electronic publications to meet strategic communication
objectives.
 |
CRITICAL
DATES |
| Client
choice due |
Aug. 27 |
| Research
paper due |
Sept.
17 |
| Magazine contents plan due |
Oct.
1 |
| Website
justification due |
Oct.
22 |
| Magazine
justification due |
Nov.12 |
| Graphics
exercises due |
Nov.12 |
| Magazine
& website due |
Nov.19 |
Image
shamelessly lifted from the Goddess Blogs, http://thegoddessblogs.com
|
REQUIRED
TEXT:
• Ambrose, Gavin, & Paul Harris, The Production Manual: A Graphic Design Handbook, latest
edition, AVA Academia.
• Williams, Robin, & John Tollett, The Non-Designer’s
Web Book, 3d ed. or latest., Berkeley, Calif.: Peachpit
Press (2006, or latest). |
ASSESSMENT
CRITERIA: |
| Organisational
Research |
20% |
| Graphics
exercises |
15% |
| Final
Project |
65% |
| •
Website Justification |
10% |
|
| •
Website |
15% |
|
| •
Magazine Justification |
13% |
|
| •
Magazine Visualisation |
27% |
|
|
|
TENTATIVE SCHEDULE
This week
Readings are from The Production Manual
| Week
I.
Aug. 13
|
Topic
Introduction
• Research
Review: Management by Objectives • Audiences
|
|
II.
Aug. 20 |
Magazine
Planning: Signatures & Impositions
|
pp. 144-145 |
| III.
Aug. 27 |
Magazine
Planning: Format & Formula;
Departments, Sections, Content
DUE: Client choice via email, Aug. 27
.
|
|
IV.
Sept. 3 |
Magazine
Planning: Timetables & Assignments
Design: Magazines, Cover, Table of Contents, Spreads, Departments
|
|
V. Sept. 10 |
Hari Raya holiday: No class
. |
|
| VI. Sept. 17 |
Review Typography
Using InDesign Master Pages
DUE: Organizational Research Paper, in class
|
pp. 56-71 |
Sept.
19-25 |
Semester
Break: No Class
|
|
VII. Oct.
1
|
Review: Color & Inks for Magazines; Color on the Web
Review: Art & Illustrations;
DUE: Magazine imposition & contents plan,
in class
|
Ch. 3
pp. 26-55;
112-131 |
| VIII. Oct.
8 |
E-Learning Week:
Printers and Printing: tour local print shop |
Ch. 5-6 |
IX. Oct.
15 |
Review: Art & Illustrations, cont.
Designing Websites with CSS
.
|
Ch. 132-139 |
| X. Oct.
22 |
Magazine and Website Production
DUE: Website Creative Brief (Justification),
in class |
|
| XI. Oct.
29 |
Review:
Paper, Printing & the Printer
Graphics Effects: Image Maps, Rollovers, Animated GIFs, Vignettes,
Outlines, and More
|
|
XII.
Nov. 5
|
Deepavali: No Class
|
|
| XIII.
Nov. 12 |
Review: How to do a magazine dummy
Magazine and Website Production
DUE: Magazine Creative Brief (Justification),
in class
DUE: Graphics exercises, in IVLE by 7 p.m.
.
|
|
Friday,
Nov. 19
|
DUE: Final Project, Magazine and Website, to instructor &
InDesign file in IVLE by 5 p.m.
|
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