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Magazine
Design
Dr. Linda M. Perry
- Break
of the book
- Breaking the book
- Space allocation
- Editorial issue planning
- Editorial formula
- Achieves function of magazine
- Kinds of information, articles and features to be included in each issue
- How
this material will be presented
- Editorial
formula
- Three
major components
- Departments
- Continue from issue to issue
- May be columns
- Articles within departments
- Several per department
- General content
-
Fiction, travel, poetry, cartoons, jokes, news, editorials, photoessays
- Departments
- Three
major components
The cover
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- Attracts
attention
- Especially target audience
- Type and illustration relate to audience characteristics and interests
- Draws
reader into the magazine
- Blurbs most effective
- Sets tone and mood of magazine
- Information
- Folio: date of issue, volume and number
- Blurbs:
“Sell” contents
- Short: No more than three lines
- Logo
- Primary factors in setting tone
- Nameplate
- Large and clear enough for quick identity
- No other typographic restriction
- Tailored to suit tone of magazine
- Type, color, reverse, color background
- Illustrations
- Use or lack thereof
- Lots: feeling of life or action
- Minimum: restraint, dignity or conservatism
- Single large HT or several smaller illustrations
- Cover can be wraparound
- Back Cover
- Seen
nearly as much as front cover
- Use wisely
- Inside Cover
- High
visibility
- Use well
- Self-cover v. separate cover
- Self-cover
needs high quality paper stock of reasonable weight
Continuing pages
- Table of contents
- Constant format
- One or more pictures illustrating contents
- Devices to draw attention
- Photo for each feature
- Varying type size
- Check marks, arrows, etc.
- Blurbs
- Other information (subordinated)
- Masthead
- Mailing information
- Subscription
information
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- Balance
- Proportion
- Unity
- Contrast
- Rhythm
- Harmony
- ATSI
formula
- Art
- Large attention-getting art
- Title
- Good title line to keep reader’s attention
- Subhead
and/or byline
- Designed to lead reader to start of article
- Initial
letter
- Signals beginning of article
- May
be used to guide reader through (rhythm)
- Art
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- Axis
approach
- Strong
alignment
- Title type with art,
- Captions & cutlines with art,
- Art with column dividers
- Etc.
- Line up with type-page margins
- Aids eye movement
- Consistency of type within articles
- Gives order and structure
- Balance
with vertical axis in center of area
- Place elements directly on the axis
- Dominant art, heavy elements
- Group
several smaller items into one visual element
- Order from grouping to fewer display elements
- Strong
alignment
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-
Mondrian layout
- Internal consistency of separation.
- Distances between interrelated elements are equal.
- Very little white space between illustrations.
- Depends on rectangular grid, balance & harmony
- Edge
is a distinctive feature.
- Halftones are grouped into geometrical patterns.
- Copy incorporated into pattern as single or 2 blocks.
- Color for emphasis and focal attention.
- A
bleed is used to balance opposite forces.
- Visual syntax
- Order of communicative elements
- Follows natural eye movement
- Place elements along this path
- Upper
left quadrant of page or spread, then right and down in Z or even
?
- Sequence should be meaningful
- Dominant element for starting place
- Guide readers through in meaningful order
- Break up large gray text areas
- Subheads
- Initial caps or other graphics
- Illustrations
- Add horizontal thrust
- Strong horizontal art
- Titles spread over several columns
- Getting
across gutter important in two-page spreads
- Be careful where art folds
- Give vertical eye movement to a page that must stand independently from facing page
- White space
- Vertical shapes of titles
- Vertical
alignments of art
- A page pattern
- Standard
margins and vertical division into two or three columns
- 2-1/2: Two columns with floating half column for art cutlines, sidebars, larger display of art
- Typographical limitations for consistency of appearance from page to page
- Breaks up page into modules that set a geometric pattern for page design
- Space inside margins is type-page size
- Example:
- Bottom 5 to 8 p
- Outside 4 to 7 p
- Top 4 to 7 p
- Inside 2 to 3 p
- Col divider 1 to 2 p
- Type page 44 p x 60
- Column width 14 to 20 p
- Margins
frame page
- Large enough to overpower normal internal lines of white space that otherwise might divide page.
- Two
inner margins, side by side, create the gutter
- So inside margin is smaller than others
- Minimum
white space between columns is 1 pica; maximum is 2 picas
- Rules
between columns not as effective as white space
- Rules
between columns not as effective as white space
- Strongly directional art should point readers in direction you want them to go
- Captions
and cutlines should be adjacent to art they describe
- Can cluster art and have one cutline refer to several in a spread.
- Caption width is never wider than the art, but narrower is Ok.
- Same
width is best but not over 1-1/2 alphabet length
- Can put in columns
- Bleeds
- Use effectively
- Don’t overuse
- Adds to magnitude, action or direction of art
- Adds
weight (balance)
- Unifying if pushed to outside of layout
- Margins limit type
- Art
may break out of borders
- Design a visual personality
- Consider audience and objectives
- Dynamic physical appearance essential to get and keep readers' attention
- How color used
- Amount and type of illustrations
- Paper (pulp or slicks)
- Remains constant
- Basic size and shape
- Size
should be functional
- Little or no waste in paper or press capacity
- Storage
- Mailing
costs
- Miniature, Book, Basic, Picture, Sunday supplement
- 21 x 29.7 cm (A4)
- Typographical policy
- Body type
- Title type (one to two, or relative to article) and arrangement
- Subheads: type and arrangement
- Initial caps: Drop in, stand up, sizes, whether consistent or relative
- Graphic symbol to end articles
- Folio:
page number, name of magazine, date
- Spelled
out or numeral, with word “page” or not, centered,
or flush to outside, in margins?
- Spelled
out or numeral, with word “page” or not, centered,
or flush to outside, in margins?
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